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 How to SEO search Engine optimization

SEO which is search engine optimization

that is basically to improve your

ranking on

social search engines like google or

bing or so and so on so let's get

started to get started open your

dashboard in a new in a new tab

and now again we have to install a new

plugin for this so how our plugins click

on add new

and in here

search for yoast

okay here it is yoast seo by team yost

this is by far the best plugin for you

know seo as you can see more than 13 000

people have rated and that to it is a

five-star

five-star rated uh product five-star

rated plug-in and more than one million

active installs at present so this is an

amazing plugin no doubt so just click on

install now

now click on activate

okay

now again you will see a new thing a new

tab over here which says seo just click

on that

okay here it is it's it says zero

problems which is fine uh notification

uh not needed right now just click on

general

here you'll get an option called open

the configuration wizard click on that

now you have two options uh you have to

select this one configure your seo in a

few step

now here the environment you have to

select the environment three options

production

uh staging development uh development is

when the site is running locally for

development purposes staging is a copy

of site used for testing purposes and

production when the site is live with

the real traffic so our website is at

production stage so select production

click on next

now you have to select the type of the

website whether it is a blogging website

whether it is a web shop web shop is

basically e-commerce website so we have

to select the web shop

click on next

whether it's a company or a person ours

is a company

we'll select

block to

incorporation

you have to choose an image a company

logo let's select any image a short

image if you have okay this one

select your logo your company logo click

on choose an image

click on next

now put in your facebook twitter

instagram whatever you using google plus

or you youtube url and don't

don't ever underestimate any of these

steps don't think oh man this is not

important a facebook url is not

important now this is not important this

is really important uh all these steps

that are

over here it is not like you know they

have just given you some random

these things are really important uh it

is really connected to the seo stuff so

make sure you put all your urls here

okay now after you do so click on next

then it is post type visibility the

first one is the post type post should

be visible or hidden means the post type

which is post which is basically your

blogs whether you wanna visible or hide

them on you know search engine so

obviously we want it to be visible well

what should be the there for your pages

whether you wanna show your pages uh on

search engines or not for example we

created about this contact us page so

obviously we want them to be visible on

search engines

if you want you can also make visible

for media you can also hide them if you

have any products here is the main thing

products we want this to be visible okay

this is the main thing make sure it is

visible for products the most important

thing okay so once you have done this

setting click on next

okay so it asks whether it has multiple

authors does or will your site have

multiple authors if you think yes in the

future you have more author then select

yes if no then no

then click on next

okay now you have to get a google

authentication code so just click on

this

okay select your account

click on allow

just copy this code

paste it over here

now click on next

and now you have to select the

separator for example come back to your

website and here at the top you see the

title which says e-commerce website at

present the separator is a pipe and you

can select this dash big dash so on so

let's select this one the small dash and

click on next you can have any kind of

separator it's just uh separates your

website name with the product name or

page name whatever it is now click on

next

now you can sign up for the newsletter

if you want you know if you don't then

just click on next

okay now you have some

options basically it is just you know

some ads from yoast if you want to

upgrade to premium you can click on this

if you want to learn how to write copy

that rank you know whatever it is you

have different courses free courses i

guess on youtube so you can watch those

videos if you want uh after that just

click on next

it says your done it you have done it so

just click on close

now come back over here in the webmaster

tool and here we have to

add a google search console so just

open

new tab

search for google console

okay search for google

search console okay

fine

now here you'll see this link google

webmaster tools click on that

okay

now here if your website and obviously

won't see your website because we

haven't created that so click on add a

property and just copy your website link

paste it over here click on add

okay now we have different options

through which you know you can

[Music]

connect your yoast uh from this google

search console with this one you know so

you have many different options just

click on the first one html tag the most

easy one now here you'll see something

called content is equal to then

quotations under quotations you have

some code so you have to just copy those

code which is under quotation but i

think you cannot copy when you click on

that everything is selected so just do

one thing copy everything open a new tab

paste that over here and from here you

will be able to copy this portion so

just copy this position which is under

content

click on control c

come back over here

paste it over here click on save changes

okay once you do so again come back over

here on the console page

and click on verify

okay so it should say this message

congratulations you have successfully

verified your ownership of your website

and you'll see your website link over

here so we have successfully done that

the most important thing this was the

most important step

now let's see how to set up or how to

increase the

search engine optimization of our

products for that our products click on

add product all products

now select any one of the product for

example let's select this one men's blue

short sleeve

now scroll down

now here you'll see one new uh

box over here which is used seo okay

you're getting a snippet preview of how

your product or how your link for this

product will look like on google

okay you can select mobile so this is

how it will look on mobile if you select

desktop this is how it will look on

desktop now we have to select one focus

keyword basically a focused keyword

should be

like you know let me show you for

example it is men's blue short sleeve so

what you can select is blue

short

sleeve

this might be this can be your focus

keyword so

now you have this you know analysis

section where you have different dots

red dot orange dot green dot basically

we have to turn all this thing into

uh green dot so we have turned two

things into green dot the first one is

focus keywords appears in the url for

this page what does this mean we have

selected a focus keyword over here and

this is the url of our of our page of

our product so as you can see blue short

sleeve is there uh this is a focus

keyword it is present in the permalink

so that is what it means okay

and second one is you have never used

this focus keyword before very good this

is basically because this is the first

product on which we are working for seo

optimization now let's see other thing

now this one which is a red dot it says

no meta description has been specified

search engines will display copy uh from

the page instead okay so what you can do

is just click on this edit snippet and

you can have meta description just copy

something from here

and

paste it over here

okay

when it turns red it means that you have

you have to decrease the size for this

okay

okay so this is how this is the length

of meta description that you should have

now as you can see the metadata

description is

available and you can see it on the

snippet preview

okay

once you do so

click on close snippet editor

now we have the third thing also green

which says

the length of the meta description is

sufficient now let's see the another dot

which we have to work on the focus

keyword doesn't appear in the first

paragraph of the copy make sure top is

clear immediately okay so basically the

focus keyword should be available on

over here okay so let's add anywhere

over here and obviously it should make

sense i'm just showing you for the sake

of showing but you have to see where

does this thing fit and it should make

sense the sentence should make sense

okay so we have put this thing over here

now again we have turned one more thing

uh green which is very very awesome we

are going good

now again there's a red dot which says a

meta description has been specified but

it does not contain the focus keyword so

this is our focus keyword we did enter a

meta description but it doesn't have the

focus keyword so let's

replace this thing with our focus

keyword

okay

put a full stop at the end click on

close snippet editor and now boom we

have five

green dots so we are really going good

it says no internal links appear in this

page

consider adding some as appropriate so

what this means is

you know you have to link something uh

to your to your page internal link

internal link is basically when you

click on that link it will redirect you

to different page or different product

which is available on your own website

okay on the same website or i know

external link are basically when you

click on that link you will be

redirected to another website so that is

internal and external link

so how to do that for example here it is

written typewriter so you can select

this you can

you have insert or edit link click on

that and you can paste a url okay so

let's add this url the main website uh

url and click on apply okay now we have

added an internal link on this website

and again now we see six different green

dots which is awesome the keyword

density is 0.4 which is too low the

focus keyword was found one time okay so

basically what it means is the focus

keyword should be you know available

at several places for example let's add

over here now we have two

then we can add over here we have three

now let's again come back

now

it has the keyword density is now 1.1

percent so out of this content one

person content uh con

has our focus keyword which is very fine

which is very good

now let's see this thing this orange

marks which says that okay fine it is

good but it is not best you have to turn

this thing into green which is the best

practice with best seo practice so let's

we don't want good we want the best so

we'll turn all these things also into

green

the next thing is the text contains 267

words this slightly below the recommend

recommended minimum of 300

words add a bit more copy okay so we

have to add some more text over here so

just copy this thing

again paste it over here

now again come back

okay now it says the text contains 370

words to 74 words which is above the

minimum of 300 words so again we have a

new success now let's move on to another

point it says the images of this page

are missing uh alt attributes so

basically what it means is you know

let's see let's let's see we have an

image over here so let's click on this

image

and here besides image you have caption

alt text description so you have a title

which is good you also have to have a

caption so basically caption you might

have seen in different news news

websites if you have seen when you have

an image like this for example this is

the image the in the caption in below

this image it will be written

this is a beautiful girl or she is

taylor swift she is so on and so forth

so that is what a caption is which says

you about this image okay so you have to

put a caption for this image so this

image is selected and make sure you do

this for all the images which you have

used in your website

then there is alt text you what is an

alt text suppose someone is using a very

slow internet and what happens is you

know while is visiting your website the

image doesn't load because he is using a

very slow internet so instead of this

image he will see this text so image

won't be shown but he'll see some text

so that is all text now we have to write

some description about this image so you

can write some description about this

image okay so make sure you select all

these images and you fill everything

title caption alt text description okay

once you do so click on set product

image

now again that thing has turned

green which is again awesome okay

where is it yeah here it is the images

on the page contains alt attributes with

the focus keyword so this is awesome now

here it is no output outbound link

appears as i said we have two kind of

link we have already had an inbound link

now let's have an outbound link

okay so let's select some something some

you know some

word us

and let's link it to outbound for

example let's select this word

click on

link and uh let's

link this to

wordpress.org

don't just link you uh to any random

website make sure you're linking to a

very strong website wordpress.org is a

very strong website you can link it to

youtube or so on you can for example

suppose you're talking about your

product and you want to say that you

know what i have a blogger on this product

and you can give that link so basically

your this link will redirect to youtube

which is a very strong website so make

sure you you know have a outbound link

for a very strong website not just a

mini xyz website okay now come down

and only one thing is left now the seo

title is too short use the space to add

variation or create compelling call to

action copy okay so this is the title

now again click on edit snippet

okay so basically it is i present

everything is set to you know everything

is set to default which is the first the

title will be there then page name will

be there then date will be there uh and

then site name will be there you can

have uh you know a custom title for

example

let's have this title

you know

click on this title and add something

more

best shirt or best blue shirt because

you wanna use this terms again and again

best blue

short sleeves

sorry

shirt

available in the market

okay

so this title does make sense and it is

also

bigger

just keep this to available basically

you have to turn this thing into green

okay now click on close now as you can

see everything is turned to green now it

says seo thing is good but readability

it needs improvement because you know

all these words i don't know which

language is this so you have to use

basic english language and you have to

use some really basic

words you don't have to use some you

know tough words

basically you have to have the

description uh wherein everyone can read

something easily even a school guy can

understand what you're talking about so

if you do so

after that your readable readability

will increase okay once you're done with

all the changes click on update

and you have successfully posted and

increased the seo power of this product

now your product has become really

strong seo is very very very important

companies charge thousands of dollars

just for making this thing the same they

use the same plugin and this is how they

will do everything and they charge a lot

of money for that so after watching this

tutorial i hope you guys how you get a

lot of help and this tutorial helps you

and you are saving indirectly you're

saving a lot of money so just for this i

hope you guys will give a five star

rating to this course because i have

used and i have put in a lot of efforts

in making this course

and i'm also providing these bonus

Blogs to you which will be very

beneficial for you not only for this

website but for any website which you

make in future so i hope you guys have

enjoyed this blog

take care and i'll see you guys in the

next blogger probably the last blog

okay so see you soon

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